Tabitha Brandel

Since joining Primo Artists in 2020, Tabitha Brandel has risen from intern to Artist Manager & Booking Agent and Manager of Company Operations.

During her internship, Tabitha quickly mastered classical music social media promotion through her copywriting and graphic design for Primo’s channels. When Primo launched its Social Media Division in November 2020, Tabitha became the first employee of the Department as the company’s Social Media Coordinator, a position created for her. It was in this role that Tabitha took on managing social media for leading artists such as conductors James Gaffigan and Cristian Măcelaru and GRAMMY® Award-winning composer Steven Mackey. By March 2021, she expanded into publicity with PR representation of James Gaffigan and Gemma New, working on press releases and campaigns in coordination with arts institutions, securing and arranging media interviews, and building awareness of these artists. In 2023, Tabitha expanded her role at Primo Artists by stepping into artist management while continuing as Director of Social Media. By November 2024, she was named Manager of Company Operations, where she plays a key role in optimizing internal systems and team performance as well as leading company-wide planning and strategic efforts. She now manages violinist Randall Goosby as well as composers Valerie Coleman and Joel Thompson, and serves as the booking agent for all artists on Primo’s roster.

A trained mezzo-soprano, Tabitha studied Vocal Performance at High Point University in North Carolina where she graduated in December 2021 with a Bachelor’s degree in Music and Minor in Marketing.